We believe the true value of an agency is as an agent, an advisor, and a steward of brands.

We also believe in the 21st century organization, in which clients manage their own brands, technology, and data. Almighty is designed to plug into client organizations that share that vision — to design better customer experiences through both human insights and data.

Almighty’s clients work with us to build experiences that combine technology, user experience design, research, data science, business strategy, branding, creative, content development, and social media into experiences that transform organizations and position them for repeatable success, in a world in which the only true constant is change.

What we do

Creative Innovation

The campaigns we design, the content we create, the digital retail experiences we deliver and the websites we build are all parts of a platform for dynamic personalization. We’ve aligned media and creative practices to design experiences that extend across the breadth of our clients’ customer experiences — from the ways in which their customers discover products to the ways in which they buy, manage and use them.


Our approach to media is rooted in firmly planting our client organizations in the on-demand connected reality of today’s world — building opportunities for dynamic personalization founded in custom-built segments and private exchanges accessing premium content and inventory relevant to the brand story. We add value through consulting with in-house services and an agnostic/transparent approach rather than hiding revenue in transactions.

Customer Experience Planning

We help our clients see the world through the eyes of their customers — optimizing the experiences they deliver around customer need, not internal functions or structures. Combining a strong qualitative practice with a belief in the value of nuanced data, our cross-functional teams work to bring new client programs from prototypes to in-market experiences. We design not only for customers, but also for internal client teams, whose own workflows and ability to manage new programs is crucial to sustained success.

Data & Analytics

We help client organizations build strong in-house data and analytics practices within e-commerce and brand teams — from streamlining data management to managing cross-platform integration and insights that fuel organizational creativity and decision-making. Integral to this is helping organizations assemble a centralized dashboard for their marketing intelligence — a shared view of a world too intertwined to view independently.


From global footwear and outdoor apparel brands to retailers, financial services and specialty eateries, we have worked in partnership with a wide range of clients on an even wider range of projects.


Christopher Smith
Chief Executive Officer

A co-founder who serves as Chief Executive Officer, Chris is a writer by trade who also oversees the breadth of Almighty’s creative operations in his capacity as Executive Creative Director.

Over the course of his career, Chris has produced work for a wide range of clients, including Reebok, IBM/Lotus, Starwood Hotels & Resorts, IKEA and the Guinness Brewing Co., earning recognition at The Cannes International Advertising Festival, The London International Advertising Awards, One Show and Communication Arts.

At Almighty, Chris has shaped some of our best-known work for New Balance, Jay Peak Resort, Staples, TJX Corp., and led creative and strategic efforts that powered our work in support of L.L.Bean’s 100th Anniversary celebration.

RJ Evans
Chief Creative Officer

RJ is co-founder and Chief Creative Officer at Almighty, leading a team of visual and experience designers working across the full range of Almighty’s client roster. With a background rooted in digital marketing and design, he is able to apply a profound understanding of the intersection of utility and aesthetics to a new breed of interfaces.

Before starting Almighty, RJ led design efforts at Euro RSCG, delivering award-winning work for the likes of AOL, Guinness Brewing Co., Verizon and Intelsat.

At Almighty, RJ’s continued to refine an approach and aesthetic that has driven continued success — from early work for PUMA and Jay Peak to more recent work for The Broad Institute and Nemo Equipment. He led Almighty’s design efforts in support of the 2012 celebration of L.L. Bean’s 100th Anniversary, corporate identity video work for Revision Military and the production behind New Balance’s celebration of 2011 World 1500m Champion Jenny Simpson.

Niki Stowell
VP, Project Management

Niki has 15+ years experience in project management, media planning and digital marketing; managing both the strategic planning and execution of online and offline programs and providing financial management, process improvement and resource management services for various clients. As VP of Project Management, Niki leads the Production team, provides strategic project management oversight across all Almighty clients and business development initiatives, and directs the delivery of work from concept to final production with a focus on process and quality control.

Niki joined Almighty in 2013 from Arnold, where she served as Marketing Operations Director for clients such as CVS, Fidelity, Jack Daniel’s, Aetna, and Truth. In previous roles at Digitas, One to One Interactive, LehmanMillet and EuroRSCG, Niki managed the development of websites, online advertising campaigns, email programs, DM and collateral pieces for clients like General Motors, Liberty Mutual, OnStar, and Johnson & Johnson, and planned, negotiated, and implemented online media programs for clients such as American Express, Ikea, Neiman Marcus, and Verizon.

Dave Kimball
VP, Account Director

Dave leads the charge in growing the relationships of our largest clients. Over the past 19 years, he has worked on both B2B and B2C clients applying his traditional and non-traditional marketing experience to drive meaningful results.

Prior to Almighty, Dave spent nine years at MMB, most recently as an Account Director on SUBWAY® Restaurants where he lead the charge end-to-end on the digital integration front. He has tons of experience in both the traditional and digital sides of the business. He has strategized, created and implemented fully integrated campaigns and programs for many brands and verticals.

Previously to MMB, he worked at Arnold Worldwide in Boston, where he was the Management Supervisor in charge of integrated marketing efforts for Fidelity Investments and Royal Caribbean International. Prior to Arnold Worldwide, he worked with a variety of clients with a direct marketing, interactive and customer relationship marketing focus at PreVision Marketing.

Ian Fitzpatrick
Chief Strategy Officer

Ian is a founding partner at Almighty, where he leads a research and strategy practice charged with developing insights into the behaviors and needs of the people who use the products and services we build, and outlining strategies for creating more-relevant content.

Prior to founding Almighty, Ian had led new media design and development efforts at Mattel and Euro RSCG / Circle for clients like American Legacy/Truth, Verizon, Campbell Soup Company, Diageo and Symantec.

Ian has written for more than a dozen publications, including credits in SPIN, Chunklet, Alternative Press, Dusted and Interface Magazines. He is a frequent speaker and panelist, at events and programming sponsored by organizations ranging from The Ad Club to CMJ to MITX. Most recently, Ian has been engaged with Boston’s vibrant startup community, working as volunteer advisor with Mass Challenge through the MITX Up program.

Ian works across the full range of Almighty’s client roster, most-recently focusing his energy on the launch of New Balance’s Minimus footwear line, the rollout of a new social strategy for BJ’s Wholesale Club and the insights that informed the design of physical installations at the New Balance Boston Experience Store.

Ian can be found on Twitter at @ianfitzpatrick

Rob Griffin
Chief Innovation Officer

Rob leads Almighty’s commitment to transformational innovation, guiding our client partners and pushing our team’s creative and technological limits. His experience in digital media strategy spans 20 years, most recently focused on developing dynamic creative optimization solutions and tapping into augmented and virtual reality for brands such as Kit and Ace, Dish Network, Safelite, and Choice Hotels. Rob believes that the traditional agency model is ripe for change and he is dedicated to helping clients take ownership of their data, technology, and media. Rob can be found on Twitter at @telerob

Scott Dubow
VP, Client Engagement

Almighty’s Client Engagement group works every day to accelerate our clients’ evolution as digital organizations. Scott Dubow leads the team which is noticeably (and purposefully) smaller than most agency account groups – resulting in increased efficiency and accountability for clients including DavidsTea, New Balance, L.L.Bean and LoJack Corporation.

Scott brings 15+ years of experience to the role with previous stints at Arnold Worldwide, Digitas, American Well and Cambridge BioMarketing, working on brands such as truth, Timberland, Genzyme and Biogen. Scott holds a BA from Penn State and an MBA from Northeastern University.

Analesa Smith
VP, Media

As VP, Media, Analesa brings her strategic and creative perspective to bear in the development of programs and campaigns that connect consumers to the full range of experiences that Almighty creates.

Analesa joined Almighty in 2006 from Hill Holliday, where she had served as VP, Media Director, playing an integral role in work for Dunkin’ Donuts and Liberty Mutual. Previous high-level positions at MPG/Media Contacts, Euro RSCG and Digitas have provided Analesa with the opportunity to shape highly-visible and successful programs for Agilent Technologies, ING Financial Services, Verizon and IKEA, among others.

At Almighty, Analesa has led a team charged with connecting new audiences to some of our most-iconic work — from the highly-targeted, innovative campaigns behind New Balance’s presence at the Boston Marathon to a series of integrated campaigns for TJX Corp and programs aimed at reinvigorating the PF-Flyers brand for a new audience.

Pete Strutt
VP, Creative

Pete leads the Creative team, responsible for creating memorable and immersive brand experiences, bringing 10 years of experience building brands, including American Express, Lowe’s, PepsiCo, Hershey’s, Yankee Candle, Keds, and Chili’s.

He has a broad range of experience building and complex brand identity development. He believes a deeper understanding of the consumer’s emotional connection to a brand is what drives engagement.