About
Almighty builds meaningful experiences through content strategy, creation and deployment.
We are focused on content because today, expectations for how a brand engages across platforms and stakeholders has never been higher, and this requires new thinking from a marketing and organizational perspective. The incorporation of identity into usefulness, the cultivation and curation of information to enhance an experience, the building of community to achieve common goals, these are the day-to-day requirements that every organization faces in order to thrive.
The Responsys Interact® platform enables us to help our clients efficiently create, plan, execute, optimize and manage marketing campaigns using e-mail, SMS and social media marketing channels - all from a single, integrated environment.
Almighty employs the Radian6 platform for ongoing listening and monitoring of the conversations taking place with and about the organizations with which we work. The platform has become a key tool in our efforts to share learnings across client organizations, and enables us to help our clients engage around the demonstrated needs of their customers.
Helping our clients understand the conversations people are having about their business is essential to effective engagement, managing customer service issues, public relations and more. LoudPixel provides us with a platform for monitoring and reporting on the conversations that matter most without all the noise.
Our expertise in creating engaging and successful rich media campaigns has evolved into a partnership with EyeWonder, who consistently recommends Almighty for industry awards and to potential clients looking for a creative agency.
Understanding your users and creating an effective online experience is fundamental to achieving success online. Omniture is a leading provider of software for transforming customer insights into meaningful business decisions that drive sales and build customer loyalty.
Our continued partnership with Microsoft Atlas plays a key role in the execution and reporting phases of the media process. Their turnkey ad serving system allows us to easily traffic creative, swap out messaging and monitor delivery while detailed reports. Engagement Mapping feature, reveal the conversion process among all types of creative and placements and allow us to apply results towards future campaigns.
As Almighty's head of content strategy, Mr. Coustan brings a passion for web culture and community to a role that requires a deep understanding of emerging platforms and the business needs of our clients. A born evangelist, Mr. Coustan came to Almighty from Edelman PR, where as VP of Digital Strategy, he led social media efforts for brands like Microsoft, Walmart, UPS and Georgia-Pacific.
An accomplished technologist, Mr. Pelletier brings a unique strategic perspective to the creation of innovative digital solutions to drive effective marketing programs. As the executive lead for the client services team at Almighty, he ensures that each of our clients is doing everything they can to engage consumers in a meaningful way to create and maintain a competitive advantage.
Mr. Pelletier’s background includes high-level positions at Euro RSCG and BEAM where he oversaw award-winning work for such clients as MINI USA, Comcast and John Hancock.
Ms. Cagwin’s core strength is building highly-productive client relationships. Her deep understanding of our clients’ strategic goals coupled with a background in both traditional and digital enables her to see opportunities others may miss.
Before coming to Almighty, Ms. Cagwin proved herself time and again at some of Boston's best-known agencies, including IPG's Mullen where she led efforts for Stop & Shop.
A pioneer in interactive media, Ms. Smith brings strategic discipline, creativity, and an uncanny insight to each project. Her responsibilities at Almighty include supporting its content-driven philosophy and holistic approach to the creative process. A team-builder, she instills confidence in those around her to push boundaries and break rules.
Prior to joining Almighty, Ms. Smith was VP Associate Media Director at Hill, Holliday and also held high-level positions at MPG/Media Contacts, Euro RSCG and Digitas. Over the course of her career she has led Fidelity Investments, Verizon, Agilent Technologies, ING, IKEA, Liberty Mutual, and Dunkin’ Donuts to greener media pastures.
The very definition of a creative technologist, Mr. Wilder maintains both a vision for the long-term goals of our clients while at the same time managing all of the development that goes into achieving them. Formerly the Senior Technical Architect at PUMA, Mr. Wilder has extensive experience overseeing the development of highly-creative, multilingual websites, communities, and e-commerce platforms.
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