This week start here: an extraordinary number of people in this world don’t have a street address, many others exist in a location that’s not describable by conventional (postal) means. All told, roughly 4 billion people are unable to receive the kinds of deliveries that most of us take for granted.

Geolocation standards and latitude/longitude can accurately describe any point on earth, but they’re rather difficult to communicate:

‘meet me at 36.206680, -86.692151‘ said no one, ever.

Enter What 3 Words, a phenomenally-intriguing project that has assigned a three-word code to the entire global grid – roughly 57 trillion 3 meter squares. While it may not be necessary to ask clients to meet us at dime.adopt.chefs, there’s something enormously compelling about shipping a package to cursed.molten.dims

Before you dismiss this as silly, consider the following: the populations that live in places like catering.manpower.nacho represent the next enormous wave of new Internet users.

Your Google Trends chart of the week:

For those of you scoring at home, that’s a coefficient of about -0.54 — strong negative correlation.

Cool: nerd altrusim (2 min) (and direct lending via mobile), according to Marginal Revolution — because economics blogs are the new A Continuous Lean.

Uncool: having kids, which Spotify data tells us ruins your music taste (7 min). To add insult to half of the population:

While both genders age out of popular music listening, on average this effect happens sooner and to larger degree for men than for women.

Perhaps those kinds of figures are why, according to a Bain survey, 91% of US consumers do not want companies to sell their data (2 min). If you want to know more, you can, presumably, buy the full report from Bain.

Those respondents will probably be alarmed to discover that:

In the next five years, there will be an 883% increase among retailers looking to identify consumers upon entering the store (4 min)

From the same report:

Eighty-seven percent want to introduce gamification into their loyalty programs to make interactions more fun

You’ve been warned.

Here’s why your video campaign isn’t firing all of its guns at once and exploding into space (3 min). You’re welcome. Meanwhile, AOL is worth 4.4 billion ‘because ad-tech.’

File under ‘what we all knew already, but can now prove with data’ : Pinterest is a great predictor of life events (2 min).

Here’s why Mark Zuckerberg isn’t sweating the ‘kids are all leaving Facebook’ narrative and can still buy Mt. Auburn Street, take the Phoenix Club, and turn it into his ping-pong room.

You’ve seen TypeDrummer, right?

Take a few minutes and read Rick Webb on polymaths and the arcade approach to life (9 min). If you’ve stuck with Dark Matter this long, it probably applies to you, too.

John Hearn has written a good, high-level piece on the Wolff-Olins blog on methods of pushing large-scale change through the dense organizational matter of technology companies (4 min).

Can we all agree that, while letting air out of footballs and lying about it is not terribly classy, it’s not quite as deplorable as crowdsourcing ways to defraud the family of your dead co-founder (2-20 min)?

If you outfit a remote-controlled plane with a remote-controlled pilot mounted with a remote-controlled camera, you too can experience the joy of the first-person perspective of a P-51D Mustang pilot (2 min).

Actually, this is really cool. Not Quadmovr cool (3 min), but cool nonetheless.

Until next week.