This week, start with Hal Phillips’ piece for EPIC on Benjamin Moore and what he labels ‘strategic cul de sacs‘ (12 min):

When perspectives (on customer behavior and needs) become ingrained, but yield limited success – a company gets stuck as they circle round and round using the same flawed view of their customers

Sound familiar?

There’s a great deal to love in the piece — particularly the thoughtful use of video to add texture and immediacy to client presentation. Do spend a few minutes with it.

This is endlessly fascinating: IBM has added tone recognition to the Watson API (5 min), meaning that we can now extract social, emotional, and writing style scores from blocks of text. The implications are really quite marvelous. Here, for example, is the visual output of tone analysis from Dark Matter #048:

Apparently, Watson still has difficultly identifying abject disdain.

Amuse yourself to death with Aaron Bady’s smart piece for The New Inquiry on the reality that Gawker is because Gawker is (2 min).

Undercurrent has been experimenting with making salaries transparent throughout the organization (4 min) — and while it’s not for everyone, it did uncover some opportunities for improvement.

Helen Kennedy has written quite a good piece for the London School of Economics blog on the ways in which users make sense of data visualizations (5 min), and came to some rather intriguing conclusions:

We found people relate to statistics emotionally as well as cognitively and rationally. So, might we need to re-think existing, scientific approaches to statistical education and consider what softer, arts-based approaches might contribute to developing skills for feeling confident with data?

Spend a few minutes with Venkatesh Rao’s post on moving from Inbox Zero to Flow Laminar (4 min) for email and task management. It’s heady stuff, but certainly intriguing.

Your author tends to operate in a post-Fast Company world (which is not unlike, nor any more achievable, than a post-Bono world), but this piece on Timo Arnall, benevolent deception and placebo UI (8 min) is really, really good — particularly if you design or make things for people.

Like mama said: if you’re going to troll Kanye, troll him with fonts. In case you missed it, Tyler Finck’s Yeezy Display is solid gold. In Tyler’s own words:

Kanye, you should use this font. It was made just for you, inspired by you. You are the number one rock star on the planet. It’s priced just for you. There should never be a $5000 sweater, but here’s a $50,000 font. It can help pay for my wedding AND you can use this on your next album cover…all your album covers.

Enjoy your week.