This week start here:

Helge Tenno has done some really intriguing work to build upon Clayton Christensen’s idea of ‘Jobs to Be Done‘, developing a working canvas for understanding the jobs that people are ‘hiring’ our products and services to do (6 min). It’s a radically simple framework for giving shape to the much-referenced / rarely-specified ‘user need’.

You will use the heck out of this.


Todd van der Werff connects some dots to paint a endlessly compelling picture of the state of digital nation in 2015 (13 min):

…the idea that the internet as we knew it, the internet of five or 10 or 20 years ago, is going away as surely as print media, replaced by a new internet that reimagines personal identity as something easily commodified, that plays less on the desire for information or thoughtfulness than it does the desire for a quick jolt of emotion.

Gareth Kay drops science (5 min) for WARC:

I wonder if we should take the time to reflect on whether we have really begun to develop three-dimensional experiences? My observation on most work is that it feels remarkably one- or two-dimensional, especially when compared with the best non-marketing experiences that people engage with in their day-to-day lives.

Buried in a smart Ana Andjelic post on the state of luxury marketing (3 min), this revealing nugget:

Luxury brands are still simply doing too well to change.

Josh Elman wrote quite a good piece for Medium on understanding user adoption (3 min), with a particularly intriguing section on ‘bouncebacks’ — users who try an application out, drop it, and eventually return.

Terry Smith wrote a comprehensive guide to decisions around YouTube/Vimeo or self-hosted video (4 min), well-worth your time if you’re in the business of enterprise Interweb makery.

Oddly mesmerizing: Timo Arnall’s animated GIFs of people using mobile phones in London (1 min).

If you’re a developer in search of a job, read Jason Zimdars of Basecamp on job application tips for technical job seekers (4 min).

Empty States : a collection of screenshots of mobile applications in their empty states, not unlike the enduring cultural moment that is Mark Wahlberg in his Calvin Kleins.


Bots for everything, part 1: Hunter Scott wrote a Twitter bot designed to win contests and giveaways (3 min) requiring re-tweets. It worked.

Bots for everything, part 2: Conditional Lover is a mechanical device that automates your Tinder activity (4 min) based on facial recognition that maps to your dating preferences.

Enjoy your week.