This week in Bootsy Collins had platforms, you just have an app:

Mark Suster makes a really, really good point about the hidden innovation of Snapchat’s stories model, for both creators and recipients.   Digiday‘s Agency CEO confessionals always make for good reading, and this week’s edition on gratuitous agency tech pitches is no exception:

There’s always a new technology that advertisers glom onto and want to make it work. Right now, it’s VR. To be honest, I’m still struggling to figure out how to apply VR to advertising: Does it really make a good brand experience? Does it really make a good ad?

You should absolutely read Scott Brinker on the no-MQL movement and the transition away from gated content among B2B marketers. This is relevant even if you’re a steadfastly B2C type.

* * *

This week in emotional intelligence is still more important than artificial intelligence (even if Ex Machina was brilliant):

Claire Lew on mining CEO blind spots from 37 Signals’ ‘Know your company’ program is absolutely terrific reading. To wit:

Seventy-six-percent of employees have said, “Yes, I’ve seen something recently and thought to myself, I wish we’d done that”​

Tom Tunguz on the relationship between org charts and products mirrors Almighty CSO Ian Fitzpatrick’s talk on guiding principles last month at HOW Design Live:

most fast-growing companies start off building a monolithic application (one app server, one database, one logic tier) and eventually migrate to a microservices architecture, where the functionality that used to be encapsulated within one codebase are fragmented into tens or hundreds of different services. One could argue this is a reflection of two forces: the growing size of the engineering team and the rise of devops where developers are responsible not only for coding but also quality assurance and operations. So, small teams of developers can become nearly fully independent of the larger engineering organization. Hence microservices.

Neil Perkin with a predictably on-point piece on the changing skillset of leaders in a digital workplace:

Where command and control assumes most of the key insights will come from the top of the organisation, the modern reality is increasingly about an emphasis on ideas and insights from wherever, meaning that leaders need to draw on a wider range of leadership styles to reflect this broader set of value sources.

 

* * *

This week in please, for the love of all that is good, stop calling yourself a ‘maker':

Take a few minutes with John Rousseau’s piece on mixed reality – the liminal space in which digital information and physical environments intermingle. To excerpt:

Empathy is not a given in this new world. Paradoxically, as MR/VR allow us to experience diverse worlds and contexts beyond our own, we may become isolated in terms of local experience and confined to an algorithmic filter bubble and feedback loop of our own making. To counter this, we will need to create new models and affordances designed to facilitate discovery, sharing and human connection—both virtually and in the real world.

Shane Parrish has a wonderful post this week on ‘track and hook’ songwriting — a full rethinking of songcraft and composition that has taken hold as the new normal. Fascinating stuff.    Finally, Russell Davies, PowerPoint apologist.