This week, start here:

If you really work at it, you can always make the internet fit the business model you understand.

Stop and take a few minutes to read, and re-read, Russell Davies on the BBC (3 min), and the ways in which organizations tend to embrace new forms and models, only to immediately shift back to old lenses and frameworks through which to evaluate them.

the biggest challenge in Digital Transformation is not in the initial refocusing on a new organising principle, it’s in resisting the steady drift back to the old one.

You’ll read nothing more broadly applicable this week.

Chris Mooney’s piece for The Washington Post on smart energy meters — and the behavioral changes they’ve failed to foster (12 min) — is essential for anyone working on a killer device strategy (or who might be asked to develop one).

If you missed FiveThirtyEight’s short film on Grace Hopper (16 min), take a few minutes and watch the remarkable story of a woman who broke significant new ground in both the U.S. Navy and the technology space.

Not nearly enough has been made of the impact of workplace policies on the personal relationships of those who work in them. From a fascinating paper (45 min) by Sarah Thebaud and David Pedulla:

Women who ‘opt out’ of full-time careers often report doing so not because it was their ideal preference, but because the inflexibility of their work hours or the high costs of childcare left them with few options. This limited set of options ends up reinforcing gender inequality, despite the fact that people are increasingly endorsing more gender-egalitarian attitudes and beliefs.

Mark Suster’s piece for Bothsides on online video companies vs. technology companies that deliver online video (4 min) is actually considerably better than the opening line:

I live in LA and fund startups.

might otherwise lead you to believe. In truth, the points it makes are applicable across a range of verticals that have little (or nothing) to do with video.

This is really interesting: Mark Rober has a great idea about how the microwave oven experience can be improved, and he’s hitting up the crowd — not for funding, but for support that will fuel interest in a patent (3 min) he owns.

SceneVR (5 min) looks promising: tag-based markup that renders browser-friendly WebGL 3D scenes with, essentially, javascript. Your kids are probably already replicating Minecraft scenes with it.

In case you missed it: Paul Ford’s circuitous, astonishing essay on iOS’ green bubbles and decision-making as product management (7 min) is lighting up the interwebs.

#whiteWhine: the Twitter bot I built is making randomly-contrived death threats, and now I have to explain what bots are to the Dutch police! (2 min)

Everything you wanted to know about the Citibike ridership data for July 17, 2014, but were afraid to ask. (1 min to 1 hour)

Finally, we’ve referenced Dan Williams Postcards from a Supply Chain before. His colleague Tim Maughan has written a particularly engrossing piece for the BBC on the global shipping system from onboard a Maersk container ship (11 min) that is absolutely worth your time.