This week, a quick interruption to share the slides from a talk by Almighty CSO Ian Fitzpatrick and Skyword Senior Director of Content Services on the intersection of user experience design and insights and the development of branded content, presented June 17, 2015 at the Content Rising Summit in Boston, Massachusetts.

In it, Ian and Scott outline seven key areas of focus for client organizations seeking to add shape and purpose to their content delivery (it steers wide of the mechanics of user experience artifact design, focusing instead on the approach to the development of content that people might, in some way, care about).