100th anniversary celebration
Sometimes, the best way to celebrate a brand is to celebrate the things people do with it. For L.L.Bean, this meant a 100th anniversary that tapped into the rich outdoor memories of its customers. For the brand, it was essential to connect those memories to the opportunity to create new ones. To develop that experience, the iconic New England retailer tapped Almighty.
The 100th anniversary digital experience we developed focused on L.L.Bean’s next 100 years. A year-long microgrant program for outdoor gear ensured that the program spawned new memories. A ‘million moment mission’ connected social and retail activity to a $1 million gift to the National Parks. The combination of unique content and programs fueled participation with new L.L.Bean customers.