New Balance
Amazon.com/Disney program

New Balance was looking for a new way to drive sales with their most critical channel partners, particularly Amazon.com – the largest shoe retailer on the planet. We viewed New Balance’s existing race and product partnerships with Disney as the perfect opportunity to introduce a bit of storytelling to the relationship that would resonate with a new audience. 

The “Chase To The Big Race” introduced almost 250,000 new visitors to the Amazon program over its ten day run and was deemed ‘a monumental success’ by the Amazon social team. The following year, we built on that momentum and created a follow-up called “Duck On The Run, which introduced new Disney characters to the story and proved our solution could be repeated for future campaigns.