The Broad Institute redesign

When you’re a global center for genomic research, complexity comes with the territory. For the Broad Institute, this means delivering complicated information to a long list of stakeholders. The scientific community, donors, partner institutions, and a global talent pool all have a stake in its work. Delivering a website experience that meets the needs of these users is a real challenge.

For Almighty, this meant designing an experience for distinct levels of technical sophistication. In-line glossaries add context to an evolving set of scientific terms. Intuitive navigation and search functionality make navigating research a simple task. Even the organization’s stated mission evolves as new content is published. The result is a site built to evolve with its audience and the work the Broad delivers.